Joanie’s Music – New Sound Addition to Upper Craigs

We’re delighted to welcome new music store Joanie’s Music to Upper Craigs in Stirling.

Joanie’s Music is set to become a hub for Stirling’s music-loving community. The Upper Craigs shop, run by Jim Rintoul, sells a variety of musical instruments and specialises in guitars. The store opened recently – on Saturday February 29 – and in addition to buying and selling new, used and vintage instruments plus music accessories, Jim offers repairs and music tuition.

The store is named after Jim’s grandmother Joanie and is a friendly environment which welcomes everyone. Jim says: “My grandmother’s name was Joanie and she enjoyed music, so I named the shop as a tribute to her and also as a welcoming, friendly name which reflects our store. There are lots of great musicians in Central Scotland and I hope the shop will become a sanctuary for them and a big part of the local music community.”

Stirling-born Jim has been working with guitars since he was 14 – initially helping in the city’s former Roadshow Music shop – before moving to London and managing independent guitar shop Regent Sounds.

He is now delighted to be running his own music shop and pleased with the response he has had so far from local music-lovers. He said: “The Opening Day party was immense with lots of people coming in and business has been good so far. For the first couple of months I’m going to open seven days a week and see how it goes with footfall. And further down the line, I’m hoping to do some events in-store – for example bringing local acts in to play and film them. I’m really excited about this venture – I know Stirling, I know the people and I know about guitars and music so opening the business here is perfect for me.”

The music shop opens from 10am until 7pm Monday to Saturday and from 12-5pm on a Sunday.

Joanie’s Music received £320 grant via our Shop Front Improvement Scheme which Jim used to put up a new retro sign.

More details about Joanie’s Music can be found on the website, Instagram – – and the Facebook page –

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